For the first time ever, the Toronto Fringe Festival is offering a round-trip transportation and refreshment package for “fringers” from Kitchener-Waterloo to attend the Toronto event.
Fringe executive director Lucy Eveleigh said the Adventure Bus is a way of acknowledging their largest fan base from outside Toronto.
“We did some analysis and we noticed that a lot of people were coming from the Kitchener-Waterloo area,” said Eveleigh, “so we thought we’d try the bus to help people get to Toronto in an affordable way that they didn’t have to worry about,” she said.
Eveleigh said that in addition to bringing in an audience in a cost-effective way, it is also a “greening” initiative.
“To stop people from driving all that way and just to have everybody on a bus, it could be a really fun Fringe experience,” she said.
The Adventure Bus will be hosted by Matt White, artistic producer for Green Light Arts in Kitchener, Julia Vodarek, Fringe outreach coordinator told CBC News.
“There’s a scene that’s building in Kitchener-Waterloo … but maybe it’s not quite there yet,” Eveleigh said.
“We have 150-plus shows across 45-plus venues,” said Vodarek. “We have a festival hub called “Postscript” which offers a bunch of free programming, food, a bar. There’s live music every day. Installations, art happening and it runs until July 15.”