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New signs have popped up in the middle of streets in 40 locations across Kitchener.

They are called flexible delineators and they’re a reminder for drivers of the 40 km/h speed limit.

“They’re intended to enhance safety while reducing speed on on those streets and make our neighbourhoods safer,” said Barry Cronkite, Manager of Transportation Planning for the City of Kitchener.

While this is the first year Kitchener has run the program, the idea has been implemented in other cities such as Ottawa and Montreal with success, Cronkite added.

Cronkite told CBC News the City is conducting studies before and after installation to determine what impact the signs have on safety.

“I would not call this a pilot program. As long as this is successful, we have the equipment and they are really easy to install,” said Cronkite.

The signs cost around $250 each and are being erected by city crews. It’s a seasonal measure as the signs will be removed in November to accommodate winter road maintenance.

“We will continue to work with our ward councillors and the public to ensure that these go into neighbourhoods that are experiencing traffic and speed concerns annually,” said Cronkite.